ByThink · EC Growth Partner

Grow your EC sales and operations
with strategy, execution & AI.

From Amazon and Rakuten to your own EC site and cross-border EC. We provide end-to-end support — EC consulting, operations outsourcing, ads, creative, social and AI implementation — all worked back from your business KPIs.

EC strategyEC operationsAd managementCreativeSocialAI adoptionCross-border EC
EC track record
Years of EC support21 years
Companies supported800+
EC channels covered22 channels
Ad platforms covered15 media
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* incl. advertising
Companies supported
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EC channels covered
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Problems

Services

A. EC growth support

Support for growing sales, profit and customer acquisition.

EC consulting

Fixing EC sales challenges through both strategy and execution

Target challenge: Sales have plateaued / unsure where to start improvingChannels: Amazon, Rakuten, own EC and cross-border EC
EC business assessmentKPI designSales & profit improvementEC channel strategy
Main support areas
EC business assessmentKPI designSales & profit improvementEC channel strategyCustomer acquisition strategyCRM & repeat-purchase programsPrioritizing initiativesExecution roadmap

Ad management

From simply spending budget to ads that grow EC profit

Target challenge: More ad spend, but no profit leftChannels: Search, social, retail media and affiliate
Ad strategyPlatform selectionAccount structureCampaign delivery
Main support areas
Ad strategyPlatform selectionAccount structureCampaign deliveryBid & budget managementCreative testingLP & product-page optimizationAnalysis factoring in sales & gross margin

Creative production

Designing high-converting creative from EC data and customer insight

Target challenge: Creative improvement relies on individuals and can’t be sustainedChannels: LPs, product pages, ads and social
LP productionProduct-page productionBanner productionAd creative
Main support areas
LP productionProduct-page productionBanner productionAd creativeSocial creativeCopywritingShoot directionA/B testingCVR improvement

Social marketing support

Social that drives awareness, branded search and purchase — not just post volume

Target challenge: Social is all posting and doesn’t translate into salesChannels: Instagram, X, LINE and more
Social strategyAccount designContent planningPost production
Main support areas
Social strategyAccount designContent planningPost productionPosting on your behalfCampaign planningAd integrationPerformance measurementDriving traffic to your EC site

B. EC operations support

Support that solves day-to-day workload, staffing and operational-quality challenges.

EC operations outsourcing

One team running everything from daily operations to sales improvement

Target challenge: Not enough operational staff / can’t manage multiple channelsChannels: Amazon, Rakuten, own EC (multiple channels)
Product listingPage updatesCampaign setupBanner swaps
Main support areas
Product listingPage updatesCampaign setupBanner swapsProduct-data managementPromotion planningReportingSales analysisExecuting improvementsMulti-channel operations

C. EC transformation

Support for building new growth foundations — AI, automation and overseas expansion.

AI adoption support

Bringing AI into EC operations to cut workload and speed up decisions

Target challenge: Want to use AI but unsure which tasks to target or how to embed itChannels: EC operations, ads, production and analytics
Mapping tasks for AI adoptionWorkflow analysisAI use-case planningTool selection
Main support areas
Mapping tasks for AI adoptionWorkflow analysisAI use-case planningTool selectionPrompt designIn-house trainingAI usage guidelinesAdoption & rolloutImpact evaluation

EC × AI implementation (FDE)

Embedding on-site to implement AI and automation, all the way to in-house capability

Target challenge: Too much routine work; can’t fully implement AI on the groundChannels: EC operations, data, reporting and creative
Streamlining product-copy creationStreamlining product-master creationAutomated sales reportingAutomated ad reporting
Main support areas
Streamlining product-copy creationStreamlining product-master creationAutomated sales reportingAutomated ad reportingReview classificationInquiry classificationIntegrating data across EC channelsAutomating routine tasksInternal knowledge searchAssisted idea generationAssisted creative generation

Cross-border EC support

Overseas EC beyond just opening a store — from market selection to acquisition and operations

Target challenge: Want to sell overseas but unsure how to prepareChannels: Amazon (overseas), Shopee, Shopify
Target-market analysisSales-channel selectionAmazon overseas expansionShopee operations
Main support areas
Target-market analysisSales-channel selectionAmazon overseas expansionShopee operationsOverseas selling via ShopifyProduct-data localizationOverseas customer acquisitionAd managementEC operationsCustomer supportSetting up logistics & payments
Why ByThink

Not strategy for its own sake — support that moves EC operations.

01
Prioritizing from the whole EC business

Rather than fixing ads, site, CRM and operations in isolation, we look at sales, gross margin, LTV and workload, and start with the issues that move the business most.

02
Owning execution, not just strategy

Beyond consulting, one team executes operations, ads, production, social and analytics — reducing the burden of managing multiple vendors and speeding up delivery.

03
Implementing AI and systems on the ground

More than introducing tools and training — we support task selection, workflow design, implementation, adoption and in-house capability.

Business analysis→Prioritizing issues→Initiative design→Operations, ads, production & AI implementation→Impact evaluation→Continuous improvement

What we do

Strategy & analysis

01
  • EC business analysis
  • KPI design
  • Competitor analysis
  • Customer analysis
  • Sales-channel strategy
  • Improvement roadmap

Acquisition

02
  • Ad strategy
  • Ad management
  • Social management
  • Campaigns
  • Affiliate
  • Retail media

EC operations

03
  • Product listing
  • Page updates
  • Promotion setup
  • Product-data management
  • Reporting
  • Multi-marketplace operations

Production

04
  • LP
  • Product pages
  • Banners
  • Ad creative
  • Social creative
  • Copywriting

AI & process improvement

05
  • AI adoption planning
  • Prompt design
  • Report automation
  • Product-data creation support
  • Data integration
  • Workflow improvement

One team moving EC operations, from strategy to execution.

Platforms

Domestic EC marketplaces

Own EC & cart platforms

Overseas EC

Logos are shown in line with each service’s official brand guidelines (displayed as text where no official assets are available).

Ad media

Social ads

Search & display ads

Retail media

Affiliate ads

We can also discuss platforms not listed here, tailored to your business challenges and products.

Cases

Case studies

The content, result figures and client comments shown here will be replaced with official material once public information and publishing permission are confirmed.

IndustryApparel
ProductFootwear
EC channelShopify
Challenge before engagementDesigning upstream strategies to drive sales growth and enhance brand awareness for in-house e-commerce operations.
Support providedGiven the high cost of goods sold, we focused on strengthening organic search to keep advertising costs down. Subsequently, we established a setup to reliably capture trademark-related search queries and implemented Meta advertising strategies designed to drive both brand awareness and conversions.
ResultsIncreased organic search volume by approximately 2.5 times within a year. Also achieved a CPA of 1,200 yen with Meta ads, contributing significantly to new customer acquisition.
DurationFive years
Related servicesEC consulting / ad management
IndustryKitchen brand
ProductKitchen Knives / Kitchenware
EC channelEC-CUBE / RAKUTEN
Challenge before engagementAs a manufacturer, the brand faced challenges in competing on price due to established distribution channels extending into the secondary market. We handled everything from designing the motivation for purchasing via their own e-commerce site to defining system requirements and strategic planning.
Support providedProposals for designing membership benefits, launching online-exclusive products, introducing subscription services, and more.
DurationAbout eight years
Related servicesE-commerce Site Management / Creative Production / Rakuten Ichiba
Team

A cross-functional team supporting your EC business.

Strategy, operations, ads, creative, data and AI specialists work together as one team alongside your EC business.

Cross-functional teamA cross-functional support structure
01Consulting
02Operations
03Advertising
04Design
05Copywriting
06Social
07Analytics
08AI / Eng

* Illustrative of the support team. The actual team is assembled based on your needs.

Process

From first consultation to kickoff

  1. STEP 1
    Free consultation

    We learn about your current EC business, challenges, team and goals.

  2. STEP 2
    Assessment & discovery

    We map the current state of sales, ads, EC operations, production and AI use.

  3. STEP 3
    Support-plan proposal

    We propose priority issues, scope of support, team and approach.

  4. STEP 4
    Contract & kickoff

    We agree roles and schedule, then begin support.

  5. STEP 5
    Evaluation & continuous improvement

    We review results regularly and refine both initiatives and operations.

Consultation

For those who want support matched to their own challenges

We’ll hear your current challenges and EC operating setup, then map out the initiatives to prioritize.

FAQ

Frequently asked questions

Yes. A free consultation on its own is very welcome. We’ll hear your situation and help prioritize the issues to tackle first.
Yes. It’s fine even if your questions aren’t clearly defined. We start by listening and organize things together.
Businesses running EC on Amazon, Rakuten, their own EC site, cross-border EC and more. Please get in touch for details.
Yes. Depending on your challenges, you can engage us for just the areas you need.
Yes. Strategy and analysis alone is possible, and can also be combined with execution support.
Yes. Our team can take on hands-on work such as product listing, updates and campaign operations.
Yes. Ad management on its own is possible.
Yes. You can engage us for production alone — LPs, product pages, banners and so on.
Yes. We support multiple channels across Amazon, Rakuten, your own EC site and more.
[TBC: replace with the official answer]
[TBC: replace with the official answer]
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We cover task mapping, workflow analysis, use-case planning, tool selection, prompt design, in-house training, rollout and impact evaluation.
Support where we embed on-site to implement AI and automation and guide you to in-house capability. Scope: [TBC: replace with confirmed information].
[TBC: replace supported countries with confirmed information]

Let’s start by organizing your EC challenges together.

It’s fine even if your questions — sales, ads, operations, creative, AI use — aren’t clearly defined yet. We’ll hear where you are now and map out the priorities to consider first.

TODO (connect before launch): ・Inquiry submission API ・Auto-reply email ・Staff notification email ・CRM integration ・Spam protection ・GA4 / GTM tracking (cta_click / form_start / form_submit / generate_lead, etc.)