Amazon operation

From improving Amazon sales
to overseas sales.

From Amazon strategy, account operation, sponsored ads, listing optimization, SEO and reviews to overseas sales via global selling. We work back from your business KPIs and support operations end to end.

Amazon operationSponsored adsListing optimizationSEO & catalogReviewsGlobal selling

Certified partner Amazon SPN certified partner

Problems

Facing challenges like these on Amazon?

Ad spend rises, but sales and profit don'tACOS and TACOS aren't managed, so budgets keep growing while ad ROI stays invisible.

Listings and catalog buried in searchKeyword strategy and A+ content aren't organized, so products don't rank in search results.

Not enough operational resource in-houseDaily work across inventory, ads, reviews and repricing is too much for staff to run alongside their main duties.

Reviews and ratings handled too lateResponses to low ratings and account health are reactive, hurting sales and visibility.

Want to sell overseas but unsure howInterested in global selling, but unclear on target markets, costs and what is required.

Operations split across marketplacesAmazon, Rakuten and your own EC run separately, with no unified sales plan.

Outcome

We build a selling state on Amazon, from strategy through operation.

Rather than one-off ad fixes or short-term tactics, we align account design, listings, ads, inventory and reviews into a single operation. Building on domestic sales growth, we design for growth that looks ahead to overseas sales (global selling).

Ads managed as an investmentDecide which ads to scale and which to cut, based on ACOS, TACOS and profit.

Listings become a path to purchaseDesign pages and catalog around search, browsing, comparison and purchase.

Operations run as a systemRoutinize inventory, pricing, review and ad operations to remove reliance on individuals.

The next market is in viewAlongside domestic improvement, continuously assess overseas sales potential.

Scope

What our Amazon support covers

Account operation

Account design & setupListing & catalog managementInventory & pricingAccount health management

Ads & traffic

Sponsored ProductsSponsored BrandsSponsored DisplayACOS/TACOS design

Listings & SEO

Keyword strategyListing optimizationA+ contentBrand Store build

Reviews, analytics & global

Reviews & ratingsSales & ad reportingGlobal sellingOverseas sales feasibility study

Off-Amazon

Meta & Google adsInfluencers & KOLSocial media management

Back-office optimization

Customer supportInventory managementDelivery management

* We design the scope to fit your account status and plan. Areas not listed here are also open for discussion.

Global selling

We support Amazon global selling too.
We assess your overseas sales potential for free.

With Amazon global selling, you can build on the listings and inventory you have refined domestically to explore sales in overseas marketplaces. First, we assess your overseas sales potential for free, based on your products, categories and shipping conditions.

01

Assessing target markets

We map out the marketplaces you could list on, based on products, categories and regulations. [TBC: coverage]

02

Identifying what is required

We organize the key points: listing requirements, translation, pricing and shipping design, tax and customs.

03

Designing listing & operations

We design the approach for catalog rollout, ads, and inventory and logistics (FBA, etc.).

04

Clarifying risk and cost

We surface expected costs and caveats, and propose a phased approach.

* Available marketplaces, categories and requirements vary over time. We will advise based on the latest conditions. [TBC]

Alliance partner

Alliance partners

A marketing professional firm specializing in global expansion.

Learn more

Why us

Why teams choose ByThink

01Strategy to operation, end to endOne team supports everything from account diagnosis and KPI design to daily operation of ads, listings, inventory and reviews.

02Ads managed by profitWe evaluate ads on TACOS and gross margin, not just ACOS, operating around return on investment.

03Listings and SEO improved togetherWe combine keyword strategy with A+ and Brand Store to raise both search exposure and conversion.

04Ready to look toward overseas salesBuilding on domestic gains, you can consult us end to end, through to overseas sales via global selling.

Process

From first inquiry to running improvements

01

Inquiry & free consultation

We hear about your current account, challenges, goals and any interest in overseas sales.

02

Account diagnosis & issue review

We review ads, listings, inventory, reviews and catalog to map out room for improvement.

03

Strategy, KPI & quote proposal

We present priorities, KPIs, scope, cost and schedule.

04

Operation & improvement

We run ad operations, listing improvements, and inventory, pricing and review work within the agreed scope.

05

Reporting & overseas expansion

We report results and explore next steps and channel expansion through global selling.

Optimize

We cover the points worth improving across your Amazon operation.

Ad structure (ACOS/TACOS)We revisit campaign structure, bids, negative keywords and budget allocation to improve ROI.

Keywords & catalogWe optimize search keywords, backend terms, variations and category settings.

Listings & A+We strengthen the path to comparison and purchase with images, bullets, A+ and Brand Store.

Reviews & ratingsWe build a system for earning reviews and for handling low ratings and account health.

Inventory, pricing & logisticsWe curb stockouts and overstock, and design repricing and logistics operations such as FBA.

Overseas sales (global)Building on domestic improvement, we consider expansion into overseas marketplaces.

Cases

Amazon case studies

The content, result figures and client comments here will be replaced with final versions once public information and permission are confirmed. We do not publish fictional figures or client names.

Product categoryShoe brand

ChannelsAmazon Vender Central

Challenge before engagementSEO and Advertising Optimization for Product Pages on Amazon Vendor Central

Support providedExecution of product page optimization and variation structuring; optimization of Sponsored Products and Sponsored Brands ads.

Resultschieved an advertising ROAS of over 3,000%.

Product categoryhaircare

ChannelsAmazon sellercentral

Challenge before engagementFor companies operating on Vendor Central, we recommended migrating to Seller Central due to the limitations of a PO-based top-line revenue model.

Support providedHandled the migration from Vendor Central to Seller Central, as well as the implementation of product listings and advertising strategy.

ResultsMonthly sales grew from ¥22 million to ¥55 million in three months.

Product categoryhaircare

ChannelsAmazon US

Challenge before engagementWe have decided to use Amazon as the channel for exploring business expansion in the US, and we aim to identify a winning strategy by conducting a Proof of Concept (PoC).

Support providedWe conducted market research and developed a business plan for Amazon, providing end-to-end management services ranging from Amazon US operations to external marketing initiatives.

ResultsSurpassed 20 million yen in sales just three months after launch. Secured the number two spot among Japanese products.

FAQ

Frequently asked questions

Yes. Whether it is ad operation only or listing improvement only, we support you step by step, starting from the areas your challenges call for.

In a free consultation, we review your ads, listings, inventory and reviews, then organize and share the room for improvement.

We don't guarantee sales or rankings. We operate by organizing room for improvement and priorities, taking the market, category and competition into account.

Yes. You can start by consulting us on an overseas sales feasibility study based on your products, categories and shipping conditions. Available markets vary over time. [TBC]

With Amazon at the core, you can also consult us on the overall EC sales plan, including Rakuten and your own EC.

It depends on scope and account status. After organizing your challenges in the first consultation, we spell it out in a quote and proposal. [TBC]

We propose a contract format based on the support involved. Please check the details when you contact us. [TBC]

Start with a free consultation on improving Amazon sales and selling overseas.

We hear about your current account, ads, listings, inventory and any interest in overseas sales, then sort out the priorities to tackle first. It is fine if your questions are not yet fully defined.

From improving Amazon sales to overseas sales.